Using AI to Take Sales Offline

Adit Trivedi — Co-founder & CEO at hyperGTM

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About this episode

Adit Trivedi’s team found an executive’s favourite song in an archived interview and sent him a signed vinyl record. Adit says the executive replied asking to speak. That is the idea behind hyperGTM: use AI to research people and organise personal experiences that open real conversations. As digital outreach gets easier to produce, he is taking sales offline.

Adit describes building hyperGTM with nine people, including just two engineers, while keeping humans close to customers. He argues that faster development should help companies solve a specific problem more deeply, rather than keep adding features. His approach starts with doing the work manually, finding someone willing to pay for it, and hiring when a real bottleneck appears.

Chapters

00:00Intro 01:50Why more software makes buyers harder to reach 04:00From learning to code to building Lingumi 13:01Better outreach wasn’t enough: finding the gifting opportunity 14:55Hire for a problem you’ve experienced yourself 16:45Take work away instead of adding another platform 20:52The signed vinyl that got a CRO’s attention 22:33Building with nine people and two engineers 24:13Building faster doesn’t mean building more 27:11Could the same team handle twice the customers? 28:34Do the work manually before automating it 30:55Find a problem someone will pay to solve

Guest

Adit Trivedi, Co-founder & CEO at hyperGTM.
LinkedIn: https://www.linkedin.com/in/adittrivedi/
hyperGTM: https://www.hypergtm.com/

About the show

Growth After Headcount is a podcast and a book about how companies scale with AI instead of people. New episodes weekly. The book lands in 2027.
More at https://www.growthafterheadcount.com/

About the host

Haris Odobasic is Managing Partner at Revenue Wizards, a GTM and RevOps consultancy, and the author of The RevOps Pendulum. He writes and speaks about how AI is changing the way companies are built and scaled.

LinkedIn: https://www.linkedin.com/in/harisodobasic/
X: https://x.com/OdobasicHaris