How to scale a company with AI instead of people.
Growth After Headcount is a book and podcast by Haris Odobasic on what comes next: companies that choose the system over the hire.
Can one person build a business that used to take 142? Explore that question with me on the podcast and in the book.
The Podcast
Every day, a new AI-native company is created that challenges an incumbent player. Who will win?
The podcast features conversations with AI-native founders who challenge incumbents, leaders transforming their businesses to become AI-native, investors deciding what a lean company is worth, and, of course, you will hear what I have to say.
Published episodes
I've spent ten years building revenue teams. Now I'm documenting their replacement.
Show notes
Why investing in top talent plus AI tokens beats hiring ten average reps every time.
Show notes
Ascend hit $25M ARR with no growth team. Now one COO runs the entire go-to-market from Claude Code.
Show notes
How Adam built $8.6M ARR with almost no team, and why first-principles design matters.
Show notes
Why people-led growth loses to a revenue system, and what he recommends to build today.
Show notes
The zero-employee startup isn't the cheap startup, and a new chasm now sits before the innovators.
Show notesUpcoming episodes
The investor perspective on AI-native companies — and how incumbents have to change.
How an AI-native tax company is replacing traditional accounting firms.
The most viral ad campaign in SaaS and the real story behind it.
He led senior engineers at Booking.com. Now the team is AI.
When AI makes building cheap, distribution decides who wins. Why marketing now outranks product.
Why incumbents that don't start their AI transformation this year won't catch up.
What it takes to put working GTM agents in front of a real sales org.
The Book
Growth After Headcount is my attempt to make sense of AI. No technology promises more for humanity.
AI will impact every aspect of society and business. My own experience is in growing businesses, and this is where I look at the use of AI.
From the first interviews for the book, I can already say it is the biggest gold rush in human history. The prize is a one-billion-dollar company run by one person. Will it be possible? I don't know yet. But I know some people are close.
In the book, I will tell the stories of the founders, leaders, and investors who embark on these journeys. It is about their dreams, hopes, and the future they want to create. Will you be a part of it?
Haris Odobasic
I run Revenue Wizards, where we build GTM engines for B2B companies with Revenue Operations principles and AI.
My first book, The RevOps Pendulum, argued that Revenue Operations sets the foundation of growth through alignment. Growth After Headcount picks up where it left off: the next swing takes companies out of people-led growth altogether.
History rarely announces itself. I think the shift to AI-run companies is one of those moments, and Growth After Headcount is my attempt to write it down from the inside. The waitlist is below.
We'll send the first chapter when it's ready — probably late Q3. And a heads-up the day episode one drops.